Estee Lauder 2011 Spring/Summer Wild Violet Makeup Collection

Since Tom Pecheux took over at Estee Lauder, the collections are just getting better and better, the new point of difference for this sometimes staid beauty company is the use of an Asian model for the European market.
Eyes are treated to the Pure Color Five Color EyeShadow Palette in Wild Violet. A quint of neutrals and a darker smokey colour, there’s also that bright, on-trend and stand-out shade in the centre. It’s apparently got some shimmer and the brand is recommending use thusly: “Create a subdued foundation using the outer shades and use the centre shade to define a strong lashline for flawless glamour.”
Two new, limited edition shades of Pure Color EyeShadow in Untamed Violet and Sugar Cube, will also be landing, as will an equally limited shade of Double Wear Stay-in-Place Eye Pencil in Untamed Violet.
For the nails, something called True Vision Technology is included in this shimmery deep grey, promising to deliver “high-impact, vivid colour that resists chipping and is longer lasting for a bold statement.”


Eyes:
Pure Color Five Color EyeShadow Palette in Wild Violet
Pure Color EyeShadow in Sugar Cube
Pure Color EyeShadow in Untamed Violet
Double Wear Stay-in-Place Eye Pencil in Untamed Violet

Nails:
Pure Color Nail Lacquer in Wild Storm

The lip colors in Pure Color Wild Violet are bright bursts of color. Perhaps the collection uses the flower “violet” to describe them… but these lip shades remind me more of Gerbera Daisies!
Lips:
Pure Color Lip Gelée in Electric Violet
Pure Color Lip Gelée in Electric Coral
Pure Color Lip Gelée in Electric Pink
Pure Color Lip Gelée in Electric Cherry
Pure Color Long Lasting Lipstick in Wild Violet
Pure Color Long Lasting Lipstick in Wild Coral
Pure Color Long Lasting Lipstick in Wild Blossom
Pure Color Long Lasting Lipstick in Wild Fire